Marketing your business online might seem like a daunting prospect, but it really needn’t be. Here are 6 easy tips to make your efforts stand out from the crowd.
Tip 1: Plan your posts
Social media works best when you engage with it regularly. Make life easier for yourself by planning what you are going to say, and when, in advance. Keeping a simple calendar could help, and social networks like Facebook and Twitter even let you preschedule posts!
Tip 2: Be seen online
Don’t hide online! Make sure you have a web presence where your customers can easily find you. Whether it is a page on a social media platform or a full website, there are lots of tools out there that can help you get started.
Tip 3: Stand out from the crowd
Social media posts with pictures or video get seen by more people than plain text posts. Make sure you use eye-catching graphics or short videos to grab peoples’ attention and get your message across.
Tip 4: It's 'who' you know as well as 'what' you know
Get to know who is setting the agenda in your market. Influencers are easy to reach with digital marketing, and who knows, if they like your product or business, they could supercharge your word-of-mouth marketing.
Tip 5: Monitor and analyse your insights
It’s no good wasting your valuable time on something that doesn’t work. Thankfully, analytics and insights tools for the web, social media and online advertising make it easy to see what is and isn’t doing well. Do more of what works and less of what doesn’t.
Tip 6: Get certified and get ahead
The new Digital Marketing module makes it easy to build and certify your digital marketing skills to an internationally recognised standard. Digital marketing skills are in hot demand right now and you can’t afford to be left behind when consumers are going online in ever greater numbers. Find out more about the new Digital Marketing module and certify your abilities to the world’s ICT skills standard at ecdl.org.