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October 2005 - ECDL Foundation Global Licensee Awards Results Announced

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ECDL FOUNDATION GLOBAL LICENSEE AWARDS RESULTS ANNOUNCE

The ECDL Foundation has announced the winners of the first ECDL Foundation Licensee Awards 2005 held in Zurich on 13th October 2005. These prestigious Awards were established to reward excellence and leadership among the ECDL and ICDL Licensees that deliver ECDL Foundation's range of computer skills certifications at a national level in 140 countries around the world.

The ECDL Foundation Licensee Awards recognise the ECDL Foundation Licensees who demonstrate best practice and innovation in the implementation of ECDL Foundation's  programmes in the areas of New Product Adoption, Social Contribution, Marketing/PR Practice and significant ECDL/ICDL Initiatives as well as a New Licensee award. ECDL Foundation is the leading provider of end-user computer skills certifications worldwide and is the global governing body and licensing authority of the European Computer Driving Licence (ECDL), the internationally recognised standard for end-user computer skills. In addition to the ECDL, ECDL Foundation has a rapidly expanding product range which includes certifications catering for every level of computer-use experience from complete beginners to expert end-users and users with specialised interests.  ECDL Foundation's product range is delivered at a national level by ECDL and ICDL Licensees around the world who are licensed by ECDL Foundation based on a strict set of standards and quality guidelines.

All ECDL and ICDL Licensees were invited to submit projects for assessment in these Awards by an independent panel of international e-society experts which included Don E. Detmer, MD MA, President and CEO of the American Medical Informatics Association; Professor Jane Grimson, Vice Provost, Trinity College, Ireland and Professor of Computer Science; Astrid Dufborg, Ambassador, Swedish Permanent Mission, and Special ICT Advisor to the United Nations; and Kurt Gladh, former Chairman and Director of ECDL Foundation's Board and ex CEO ECDL Sweden.

Speaking at the Awards, ECDL Foundation's CEO Mr David Carpenter said, “The ECDL Foundation Licensee Awards have been established to reward exceptional Licensee activities in the areas of new Product Adoption, Social Contribution, Marketing/PR Practice and significant ECDL/ICDL Initiatives, as well as an award for the best New Licensee. Each of our winning Licensees has shown a real commitment to excellence and leadership in their activities in these areas and we rightly salute them for that. These Awards represent a real achievement for the winning Licensees and demonstrate the high level of commitment to best practice and leadership within the ECDL/ICDL global organisation. It is these qualities which have helped to build our considerable reputation and have made us the leading organisation in the field of end-user computer skills. I look forward to building on that achievement and continuing to foster and reward excellence with these Awards.”

Five ECDL Foundation Licensee Awards were made, as follows:
The Best New Product Adoption Award is presented to the Licensee that has implemented the most innovative launch of a new product. This Award was presented to The British Computer Society in recognition of the successful adoption of the equalskills certification programme in the UK market, which has achieved a 77% penetration into the available test centre network for this level of qualification in the UK in its first year of launch.

The Best Marketing/PR Practice Award is presented to the Licensee that has designed and implemented the most innovative and effective marketing or PR activity in support of the ECDL/ICDL product range and brand. This Award was presented to ECDL Romania in recognition of its successful “Go hunting for a better job!” campaign undertaken to promote ECDL in Romania. The hugely successful campaign used a ‘cat and mouse’ device in a campaign that ran in press and radio advertisements as well as high profile billboards, posters, flyers, banners and brochures. As well as creating brand awareness, the campaign has resulted in a significant increase in Candidate registrations.

The Award for New Licensee rewards best practice within a Licensee organisation in existence for less than two years. This Award was presented to ECDL Malta in recognition of the high performance of the ECDL programme in Malta since the Computer Society of Malta obtained the ECDL Licence. ECDL Malta has achieved the highest annual sales of ECDL as a percentage of population in 2004 and 2005 and also the highest total sales of the equalskills programme as a percentage of population.

The Award for Most Significant ECDL / ICDL Initiative recognises a Licensee for a significant ECDL/ICDL adoption made in their market. This Award was presented to Datakortet (ECDL NORWAY) in recognition of the ECDL e-learning programme adopted by Aetat, the Norwegian Public Employment Service. This programme offers an opportunity to acquire ECDL certification to people in sparsely populated areas, disabled people and part-time workers. Test results for those who have taken part in this e-learning programme are better than those who have received traditional classroom training.

The Award for Social Contribution is presented to a Licensee that has implemented a significant activity to benefit the community or people with special needs. This Award was presented to ECDL AUSTRIA (Oesterreichische Computer Gesellschaft - OCG) in recognition of the “ECDL without Barriers” programme which enables the integration of people with disabilities into the Austrian job market. The “ECDL without Barriers” project has been designed specifically to support the IT training of people with disability, including visually handicapped/blind, partially deaf/deaf, mobility-handicapped people as well as people with difficulties with learning or special learning requirements.

For more information please contact:
Marketing Department of ECDL Foundation
T: +353 1 630 000
E: marketing@ecdl.org